Behavioral Finance

The laws of contribute and command and the ideal manners of free markets are all based on sensible, rational money-making decisions. However, factoring in human quality, associates often do not make the most sensible money-making decisions. The field of Behavioral Finance (as made celebrated by the book Freakonomics by Steven D. Levitt and Stephen J. Dubner) is the study of common, emotional and cognitive factors on money-making decisions.

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